Session 1 of 3 · Free · Tue 24 March · 1pm GMT

Never lose a lead again

The first in a free 3-part series from Capture, the CRM built for golf clubs. This session is all about lead follow-up — how to respond faster, track every enquiry, and use automation so nothing slips through the cracks.

What you'll learn in this session

What slow enquiry follow-up is actually costing your club each year
How to respond to every Facebook and website lead within 5 minutes, automatically
How to always know who's following up with each enquiry and never let one slip
How to use AI to write follow-up emails that sound exactly like you

James Wilkinson

Founder, Capture

Chris Fitt

Former CEO, Moor Park

Save your spot

Free to attend · Tue 24 March · 1pm GMT

First name

Last name

Work email

Club name

Which sessions?

Session 1: 5 minutes or 5 days · Tue 24 March

Session 2: The 5-star member experience · Tue 7 April

Session 3: Grow your visitor database · Tue 21 April

No credit card · No obligation · Free to attend

Open to General Managers, Directors of Golf, and all golf club operational staff · Open to General Managers, Directors of Golf, and all golf club operational staff · Open to General Managers, Directors of Golf, and all golf club operational staff · Open to General Managers, Directors of Golf, and all golf club operational staff · Open to General Managers, Directors of Golf, and all golf club operational staff · Open to General Managers, Directors of Golf, and all golf club operational staff ·

Three sessions. Three revenue leaks. One fix for each.

Each session works standalone, but they build: capture the lead, keep the member, grow the database.

Session 1 of 3 Tue 24 March · 1:00pm · 30 min + Q&A

5 minutes or 5 days: why response time is costing your club thousands

A lead contacted within 5 minutes is 21 times more likely to convert. Most golf clubs take 5 days. Some never reply at all. This session gives you a framework to close that gap.

What slow follow-up actually costs a mid-sized club (spoiler: five figures annually)
A 3-attempt, 3-channel follow-up system you can give your team this week
How to use AI to write personalised follow-up emails in minutes, not hours

Session 2 of 3 Tue 7 April · 1:00pm · 30 min + Q&A

The 5-star member experience: from waiting list to renewal

You've taken their joining fee. Now what? Most clubs don't speak to a new member again until renewal. This session shows you how to automate a premium onboarding experience without adding anything to your team's workload.

Why reducing churn 2% saves a 500-member club £15,000+ per year
A 90-day new member onboarding sequence you can adapt for your club
How to spot members about to leave — before they've decided to

Session 3 of 3 Tue 21 April · 1:00pm · 30 min + Q&A

How to grow your visitor database by 5,000 to 10,000 contacts in one year

Your database is your club's most valuable marketing asset. This session shows you how to add thousands of compliant contacts in 12 months and send professional emails in under 30 minutes.

Five practical methods to grow your database, with projected numbers for each
How to use AI to research what your audience wants before you write a word
The GDPR and PECR compliance rules every club needs to know

1 / 3

Each session is live only. Register now to secure your place.

Save my spot

This session is for you if…

Enquiries slipping through the cracks

You're managing leads across personal inboxes, spreadsheets, or sticky notes and things get missed.

Slow response times losing you members

Leads contacted within 5 minutes are 21x more likely to convert. Most clubs take days.

No visibility over who's following up

Multiple people, no single system. You don't know if an enquiry has been contacted or not.

Writing follow-up that sounds like you

Personalised, on-brand emails take too long to write so they don't get sent at all.

Not for you if your club already has automated lead follow-up, a CRM tracking every enquiry, and a team that responds within the hour. If that's you, you're ahead of 95% of UK clubs.

Meet your presenters

James Wilkinson

Founder, Capture & Albatross Digital

Works with golf clubs across the UK on commercial operations, communications, and digital strategy. Built Capture after seeing the same problem at every club: enquiries falling through the cracks, members being forgotten, and revenue walking out the door.

Chris Fitt

Founding Advisor · Former CEO, Moor Park

Former Director of Golf and Leisure at Foxhills. 59 Club Gold Flag recipient. Decades inside the clubs Capture serves — the operator's perspective on what it looks like when a 1,000-member club tries to keep every member engaged with too few staff.

What club operators say

The ability to track and manage every lead we receive, as well as send regular email marketing campaigns and follow up with all new leads and enquiries has been an absolute game changer for our business.

Kelvin Pugh

General Manager, Stonebridge Golf Club

The ability to track, manage and have visibility of every lead we receive from our website and social media campaigns, send regular email marketing campaigns, and follow up with all new leads has been an absolute game changer for our business.

James Slade

Director of Golf, Hoburne Golf

Questions

No. Every session gives you practical frameworks, templates, and AI prompts you can use whether you buy anything or not. We'll show a short demo of Capture in context, but the value stands on its own.

Yes — you can register for one session or all three. Each works standalone, but they build on each other: Session 1 covers lead follow-up, Session 2 covers member retention, and Session 3 covers growing your database. Use the form on this page to choose which ones you want.

Yes — these sessions are live only. Register to get the date in your diary and join us on the day. We'll send a reminder the morning of each session.

GMs, membership managers, commercial managers, club secretaries, and operations managers — anyone responsible for enquiries, member communications, or revenue.

Book a one-to-one demo after any session. We'll show you what your club's setup would look like specifically — not a generic walkthrough.